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Creating a LinkedIn presence is a key tool in today’s job market. LinkedIn is the world’s largest professional network on the internet. A complete LinkedIn profile can help display your professional experiences, skills, and education and connect you with opportunities.


  • Focus your message on your target audience.
  • Develop a headline that speaks to your strongest skill or biggest accomplishment.
  • Present yourself in a way that will grab someone’s attention.


  • According to LinkedIn statistics having a profile photo gets individuals approximately 14 times more views.


  • Know what the keywords are in your industry and include them in your Skills section.
  • Only include skills in which you are proficient.
  • Support your Skills area by adding details in your experience and/or volunteer sections.


  • Keep your experience section current.
  • Include descriptions that reflect key accomplishments in that position.

Additional Sections

Don’t overlook the additional sections. Include relevant information that really supports your skills, ability and experience – your own personal brand.

  • Make sure to list your degrees in the Education section.
  • Volunteer – Include any activities and organizations for whom you volunteer with on an ongoing basis. This shows you are invested in your community and is also a way to highlight soft skills.
  • Organizations – If you are a member of a professional organization, include that in your profile.
  • Honors and Awards – It isn’t boasting. Make sure to add any honors and awards you have received.
  • Join groups and follow other pages. It is a great way to network and engage with others.